About SWC

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So far SWC has created 53 blog entries.

The Worst Speech in the World

We all use business clichés from time to time. As much as I claim to loathe them, I’m guilty of it too. Using a cliché in a small internal meeting might induce eye rolls, and it’s fun to mock them on Top 10 lists. But when those tired expressions make their way into news releases, blog posts, tweets, and other communications intended for large audiences, it’s a serious problem. […]

What’s your story?

My niece recently handed me the three books that make up the Hunger Games trilogy. For those of you living under a rock, […]

Does your brand score high on “kindness”?

It’s a running joke in my family that my dad would shop at five different stores before he’d buy new underwear. Nothing was ever purchased without painstaking research and if it took a couple of tanks of gas to get it done, then so be it. Funny, how we all eventually turn into our parents. […]

Professional Development Matters

We’re pretty serious about ongoing professional education at our firm. We serve on boards, have a weekly book club, and are always looking for opportunities to learn. […]

SWC Honored at PRISM Awards

KANSAS CITY, Mo. (October 26, 2011) – SWC won six Silver awards and one PRISM Award for various client campaigns at the recent PRISM Awards Gala hosted by […]