Ash Grove Cement Company
PROGRAM: Corporate Strategic Communications Plan
Founded in 1882, Ash Grove Cement Company has grown both organically and through a series of targeted acquisitions into the largest American-owned cement manufacturer in the United States. In 2009, the recession that slowed residential, commercial and public infrastructure development significantly reduced demand for Ash Grove products. Ash Grove engaged Sturges Word to provide analysis, planning and guidance to bring consistency to its marketing efforts, seek opportunities to control costs and support its efforts to engage with the communities in which it operates
Sturges Word worked with executives and senior managers to research and craft a corporate strategic communications plan. Armed with this information, Sturges Word:
- Redesigned primary Ash Grove communications tools to achieve a greater level of brand communications consistency
- Wrote and designed a graphic standards manual illustrating how brand and nomenclature is to be used in all common applications.
- Recommended and executed a plan to combine several pre-existing communications pieces into one and to repurpose content across pieces to increase readership and reduce costs.
- Provided ongoing support to the company’s community and media relations initiatives.
Ash Grove’s communications now feature a consistent, professional look and reinforce the company’s key messages across all channels. The consolidation of redundant publications resulted in an 80 percent reduction in the number of pages printed, and slashed mailing costs 66 percent. The company’s efforts have been honored with numerous awards at Kansas City PRSA’s annual PRISM awards show.
Services Provided For Ash Grove