Cloverland Electric Cooperative 2017-12-22T15:31:58+00:00
Case Study Cloverland

Cloverland Electric Cooperative

PROGRAM: Merger and Acquisition Communications and Corporate Rebranding


Cloverland Electric Cooperative in Dafter, Mich., reached an agreement to acquire Edison Sault Electric Company in Sault Ste. Marie, Mich., from its parent company, Wisconsin Energy Corporation. The transaction required member approval, along with regulatory approval from the Michigan Public Service Commission (MPSC), Federal Energy Regulatory Commission and the USDA Rural Utilities Service. If/when the transaction was approved and successfully completed, the two companies would need to unite under a common brand.