Heart of America Shakespeare Festival 2017-09-19T13:41:33+00:00
Case Study The Heart of America Shakespeare Festival

Heart of America Shakespeare Festival

PROGRAM: Public Engagement / Creative


The Heart of America Shakespeare Festival is a non-profit arts organization providing free outdoor summer performances, touring performances, year-round school and community education programs and more. Its mission is to make Shakespeare’s works accessible to a diverse audience through free, professional theatre and educational programs.

Each year, the organization looks to increase audience engagement and partner participation, showcasing all the programs it offers, with the ongoing need to convey that the summer performance is free, fun for all ages, features catered food, reserved seating and includes signed performances for the hard of hearing.


Sturges Word Communications has continued its pro bono work, started in 2010, by producing creative for the 2016 summer performance as well as Shakespeare’s annual gala, summer camps, Legacy Fund and more. The 24th season’s production, Twelfth Night, a romantic comedy that includes Shakespeare’s usual melting pot of love, deception, mistaken identity, and madness with a shipwreck thrown in, has something for everyone.

Based on a review of the play and the year round audiences targeted, Sturges Word:

  • Designed the invitation for the annual gala.
  • Designed the collateral for the Shakespeare summer camps.
  • Designed the Marilyn Strauss Legacy Fund brochure.
  • Designed the Goodwill Society member campaign materials.
  • Created the look and feel for the Twelfth Night production collateral.


While 2016’s Twelfth Night production and summer camps are not yet complete, the annual gala’s net proceeds increased 8 percent.

Services Provided For Heart of America Shakespeare Festival – Twelfth Night and Year Round Program