Herwig DDS 2017-12-22T15:19:53+00:00
Case Study Herwig DDS

Herwig DDS

PROGRAM: Brand Identity Package


Many companies look forward to the hard work of updating their brand almost as much as a trip to the dentist. But just as a great dentist can ease your anxiety and make the process as painless as possible, so too, can a great design team.



When Dr. Rob Herwig was ready to update the brand identity of his dental practice in Lenexa, Kan., he called Sturges Word to ensure his brand refresh would be as smooth and painless as the quality dental work he delivers to his patients.

Sturges Word, which created his original logo nearly two decades ago, developed a fresh identity package that presented the practice as trustworthy, modern, and able to address any dental need.



The new identity package is first step in an overall brand refresh includes updating the website, signage and
other marketing materials to position the practice as more attractive to general dentistry clients as well as clients who are interested in modern dental and cosmetic procedures that will help them maintain the beauty of their smiles as they age.


Services Provided For Herwig DDS