Community Builders of Kansas City2018-10-11T14:25:44+00:00

Project Description

Improving Communities

STRATEGIC PLANNING • BRAND STRATEGY • PUBLIC RELATIONS • MARKETING MATERIALSS • WEBSITE

Challenge

Community Builders of Kansas City (CBKC), formerly Swope Community Builders, has just changed its name after emerging from a challenging period that followed a separation from its parent company. Now independent, CBKC is looking to reintroduce itself to stakeholders – updating them on the new organization and re-establishing mutually beneficial relationships.

Solution

SWC developed a plan to reintroduce Swope Community Builders as Community Builders of Kansas City — Kansas City, Missouri’s fiscally sound, independent community development corporation of choice reclaiming neighborhoods by providing quality, affordable housing and related services.

  • Develop new logo and outward-facing marketing materials with new branding and content.
  • Carry out a scheduled, consistent community outreach program to CBKC’s priority constituencies.
  • Pursue earned media to reintroduce the organization and tell its story.
  • Write content for and develop a new website.

Results

0%
of all stakeholders had positive feedback
to the organization on its new branding

Increased

Business Development Opportunities

0Million
   online readers reached
by media coverage

SW Client Community Builders of Kansas City (CBKC) letterhead design
SW Client - Community Builders of Kansas City (CBKC) Brand identity
SW Client Community Builders of Kansas City Web Development and Design
SW Client Community Builders of Kansas City Web Development and Design

Related Work

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