Working the Room

Networking is crucial for developing new business, but it can be awkward and intimidating for some. A misconception about successful networking is that quantity is more important than the quality. We have all heard of the three business cards rule; go to an event and bring back three cards to show your boss that you actually talked to people. This methodology does not result in new business, but a more robust rolodex.

A recent PRSA Tactics article cited five strategies that will help people successfully network.
1. Have a Wingman
2. Do your homework
3. Be on your game and participate in conversation
4. Prepare questions
5. Follow up

Understanding how to work a room and coming prepared with a mission will make networking more productive, generate business leads and possibly be enjoyable. Remember everyone is there to talk about their business and find new prospects so make it easier for them and yourself by following the tips above.