Worldcom University Brings the World’s Best Strategic Communication Ideas to Sturges Word Clients

SWC is the exclusive Kansas City partner in the redesigned program, drawing upon the resources of more than 100 independent PR and integrated agencies around the world.

CLEVELAND, Ohio – September 24, 2010 – Sturges Word Communications, the Kansas City partner of the Worldcom Public Relations Group, announced today that David Grossman, founder and president of the Grossman Group, has been selected as the first president of the newly redesigned Worldcom University. Originally launched in the 1990s, Worldcom University is the learning and education center of the Worldcom Public Relations Group, the world’s largest network of independent public relations and integrated communications agencies.

The completely retooled program is an education and learning center offering instant knowledge sharing and enhanced curricula for all 1,800 employees of the 107 Worldcom partner firms across the globe.

“The new Worldcom University is another great tool our firm can use to inspire creative thinking, identify industry best practices, and bring superior value to our clients ,” said Melissa Sturges, co-founder and principal of Sturges Word and an officer on the Worldcom board. “We can blend our award-winning programs with strategies from some of the finest independent agencies around the world.”

New offerings on the interactive site will include instructional videos, webinars, whitepapers as well as thought leadership conversations culled from blogs and social media sites. The online classrooms will provide Worldcom members the opportunity to stay current as to innovative practices as well as rapidly evolving tools used in public relations, marketing and advertising.

“We are committed to providing our partnership the best practices in communications from around the world,” said Grossman, “The knowledge base inside Worldcom is immense and unmatched and, with this new exclusive education portal, we will be able to reach out to our entire partner base with the best proven techniques and practices in the industry.”

David Grossman, ABC, APR, Fellow PRSA, is a renowned international consultant, speaker, author, and leader on communications inside organizations. His latest book “You Can’t Not Communicate” delivers impactful details on how today’s corporate leaders can get communications right. His agency, The Grossman Group, is an award-winning communications consultancy focused on organizational consulting, strategic leadership development and internal communications. Grossman provides more than 20 years of industry experience to Worldcom and Worldcom University.

Worldcom Public Relations Group is the world’s leading partnership of independently owned public relations counseling firms, with 107 offices in 95 cities worldwide. Established in 1988, it was formed so that the strongest, most capable independent firms could deliver immediate impact and sustained value through the intelligent use of communications – wherever in the world a client needs support. Partners serve national, international and multi-national clients, while retaining the flexibility and client-service focus inherent in independent agencies. Through Worldcom Group, clients have on-demand access to in-depth communications expertise from professionals who understand the language, culture and customs of the geographic arenas in which they operate. For more information, please visit www.worldcomgroup.com.

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