SWC Designs ‘Keep the Art’ Campaign for Arts Council of Metropolitan Kansas City
KANSAS CITY, Mo. (March 26, 2012) The Arts Council of Metropolitan Kansas City recently launched its Keep the Art fundraising campaign. Sturges Word Communications designed the ads which appear in the current KC Studio Magazine, and will run in the Kansas City Star. The ads direct the reader to the www.KeepTheArt.org landing page, also designed by Sturges Word, where they can learn more and make a donation.
Keep the Art grew out of the Arts Ripple Effect, a research project by the Fine Arts Fund of Cincinnati, which indicated the need for a new communications approach to the arts that would lead to a sense of shared responsibility and actually motivate public action in support of the arts. While the Keep the Art campaign is somewhat tongue-in-cheek, it seeks to solve a serious problem, said Harlan Brownlee, president and CEO of the Arts Council.
“If there is one thing I’ve learned, it is not to take one’s self too seriously. That’s why we offer up KeepTheArt.org, our doomsday scenario of Kansas City, a city without art,” said Brownlee. ”The premise is simple. Art is a luxury and without support from the public, the arts dry up and leave the region.
“Of course, all of this is in good fun, but there is a serious side. The arts really do need our support. The arts do benefit our region as an economic engine and as a means for building our community. And the arts do have the power to transform our neighborhoods and our communities for the better. So we hope that after they visit KeepTheArts.org and have a little chuckle, they’ll do their part to keep the arts alive in Kansas City.”
“We enjoyed providing creative design for the Keep the Art campaign, and as long-time supporters of the Arts Council, we understand the seriousness of the issue it addresses,” said Linda Word, principal at Sturges Word. “As a creative design firm, we have profound appreciation for the importance of the arts and we sincerely hope this campaign compels people to give to the ArtsKC Fund at whatever level they can.”