A Modern Annual Report for a Modern Downtown

Downtown Kansas City is a place full of energy, creativity, and vitality. It only makes sense that the organization responsible for nurturing and promoting this culture, the Downtown Council, should have an annual report that reflects the personality of the area.

Sturges Word transitioned the organization’s hardbound, full-color 24-page “State of Downtown” report into a digitally driven annual report website with dynamic content in responsive design so it can be read across all mobile devices. The firm also redesigned the Downtown Council’s digital newsletter and e-blast templates to link to content that updates in select sections of the report throughout the year.

The changes generated a measureable increase in engagement not only among its members but resulted in an average of 25 unsolicited requests to opt-in with every two-week distribution of the linked digital newsletter.

To view the redesign report website, visit www.downtownkc.org.