Redesigning the Informational Website – 3 Crucial Takeaways

When redesigning a website, it is imperative to present easy-to-read content in a way that also increases usability. Interactive components allow users to have a customized experience. When the Kansas Department of Transportation (KDOT) enlisted our services to improve the Johnson County Gateway Interchange Project website, it was clear that their site needed just that. We provided strategic direction and employed current technology such as digital media, responsive design and social media, which in turn improved the originally hard-to-digest technical content and helped provide an overall better user experience.

We’ve implemented three distinct components to bring the website up-to-date and improve the way in which information is displayed:

1. Interactive Google Maps
Integrating Google Maps as a dynamic data element helped explain the phases of the project and impacts on traffic in the affected areas of the Kansas City metro. By changing simple JPEG images to interactive maps, we allow travelers to locate their specific routes and see how they will change over the course of the project. The use of Google Maps also benefits the client, as they can use their Google account to easily make and save changes to the website all in one step. Not only is an interactive map useful to the public, but it is an easy way for the client to alter the maps as the project progresses.

2. Video
In this day and age digital media and websites are now significant sources of information. Because of this, video has become an important tool to provide content to target audiences in a more visual format. Recording video of brand champions involved in the project not only gives the content credibility, but also catches the audience’s interest. A stark contrast to the old site’s plethora of technically written text, simple videos effectively engage users, allowing them to gain a more comprehensive understanding of the Johnson County Gateway Project.

3. Dynamic data
Pulling in dynamic data from other websites such as KC Scout, Twitter and Facebook is a great way to provide the audience with project updates in real time. Dynamic data allows your website to become a reliable hub for all project-related news. In addition, social media feeds from Facebook and Twitter provide users with a ‘dashboard’ to view all updates in one place.

Needless to say, the way in which we convey information to users on the Web has evolved drastically over the past decade. It is crucial to harness this ever-changing technology in order to capture an audience and stay current. Whether it is through video, interactive components or dynamic data, these alternative methods will not only inform the user, but also increase the likelihood that they better understand the information. Stay tuned for the launch of the new Johnson County Gateway website in a few weeks!