Heart of America Shakespeare Festival Board

Heart of America Shakespeare Festival Board Agency principal and co-owner to assist festival with strategic communication planning KANSAS CITY, Mo. (Dec. 20, 2010) – Linda Word recently joined the board of the Heart of America Shakespeare Festival, making a commitment to work with the organization on strategic communications planning over the next year. In

Heart of America Shakespeare Festival Board2019-03-28T18:20:24-05:00

What the Anal Retentive Chef Can Teach Us About Strategy

What the Anal Retentive Chef Can Teach Us About Strategy When I was in the middle of Christmas decorating disorientation, an old Saturday Night Live sketch, “Cooking with the Anal Retentive Chef,” came to mind. The late Phil Hartman plays Gene, the titular chef, who announces his intention to make pepper steak and in

What the Anal Retentive Chef Can Teach Us About Strategy2019-03-28T18:26:11-05:00

A Reflection on Earning Accreditation in Public Relations

A Reflection on Earning Accreditation in Public Relations I took a test a few days ago. I haven’t taken a test like this since Econ 51 while I was in journalism school. That was a long time ago, and let’s just say it was not my best class. My co-worker, Justin, is on the

A Reflection on Earning Accreditation in Public Relations2019-03-28T18:15:08-05:00

Sturges Word Team Members Earn Accreditation in Public Relations

Sturges Word Team Members Earn Accreditation in Public Relations KANSAS CITY, Mo. (Dec. 2, 2010) - Melissa Sturges and Justin LaBerge recently earned their Accreditation in Public Relations (APR) from the Public Relations Society of America. The designation requires participants to pass both an oral examination by a panel of three seasoned PR pros

Sturges Word Team Members Earn Accreditation in Public Relations2019-03-28T18:13:41-05:00

Effective Issues Management Requires Imagination

Effective Issues Management Requires Imagination All across America, electric utilities (including many of our friends in the electric co-op world) are installing a new generation of smart meters that will help them deliver better service and improve the reliability of the nation’s electric grid. These meters are the quintessential “win-win” scenario. Customers with credit

Effective Issues Management Requires Imagination2019-03-28T18:12:56-05:00

Each of us has a unique reason for choosing a certain career path. Here’s mine.

Each of us has a unique reason for choosing a certain career path. Here’s mine. Last Friday, the Kansas City Chapter of the Public Relations Society of America hosted its annual event for college students who aspire to work in PR. In addition to serving as emcee of the fashion show, I was searching

Each of us has a unique reason for choosing a certain career path. Here’s mine.2019-03-28T18:10:04-05:00

Baseball can teach us a lot about celebrating tradition while looking toward the future

Baseball can teach us a lot about celebrating tradition while looking toward the future The Super Bowl might be America’s most spectacular sports championship, but the World Series is the championship with the most tradition and history…and as a kid who grew up in a community that’s nearly 150 years older than our country,

Baseball can teach us a lot about celebrating tradition while looking toward the future2019-03-28T18:09:01-05:00

Airline misses connection on social media customer service

Airline misses connection on social media customer service Earlier this month, I wrote about how social media listening provides organizations with an outstanding opportunity to gather customer feedback and address customer service issues. The airline industry is a leader in this field. Though most major airlines have a robust social media monitoring and response

Airline misses connection on social media customer service2019-03-28T18:05:40-05:00

Are you sporting a digital mullet?

Are you sporting a digital mullet? One of the public relations groups I follow on LinkedIn has recently been debating the merits of freelancers, independent consultants, and other self-employed professionals using an email address from AOL, Hotmail or Yahoo for professional purposes. The gist of the argument is “how am I supposed to take

Are you sporting a digital mullet?2019-03-28T18:04:52-05:00

SWC Honored at Awards Gala Hosted by Kansas City Chapter of the PRSA

SWC Honored at Awards Gala Hosted by Kansas City Chapter of the Public Relations Society of America Campaigns for Thomson Correctional Center and Barbie® museum exhibit win awards. KANSAS CITY, Mo. (October 11, 2010) – Two campaigns developed and executed by Sturges Word Communications were honored Friday night at the annual PRISM Awards Gala

SWC Honored at Awards Gala Hosted by Kansas City Chapter of the PRSA2019-03-28T18:02:58-05:00

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