Project Description

SOCIAL MEDIA • PERFORMANCE TRACKING • STRATEGIC PLANNING

Challenge

The University of Missouri-Kansas City School of Law is the largest comprehensive, fully accredited university in the Kansas City area. After relying on student-run Instagram takeovers to engage with prospective and current students, the School of Law needed a strategic approach for managing its social media presence moving forward.

Solution

Sturges Word created and implemented a social media strategy that better served the school’s communication goals of fostering engagement among current students and building brand awareness among prospective students. To do so, SWC:

  • Created content pillars to inform, ensure that it served the central goal. Content pillars included student life, school events and community engagement.
  • Developed a social calendar with a mix of original content that told the brand story such as “Did you Know” fact posts and alumni stories and curated content such as student internship posts.
  • Organized and led a LinkedIn training to help faculty uniformly represent the school on their personal social media channels.

Results

0% Increase
Organic Social Media Impressions in Three Months

0% Increase
   in Organic Social Media Engagement in Three Months

0% Higher
   Engagement Rate Than its Top Competitors in Three Months

University of Missouri-Kansas City School of Law - social media strategy
University of Missouri-Kansas City School of Law - Social Media Engagement Plan
University of Missouri-Kansas City School of Law - Higher social media Engagement Rate
University of Missouri-Kansas City School of Law - Developed a social calendar
University of Missouri-Kansas City School of Law - Increase in Organic Social Media Engagement

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