SOCIAL MEDIA • CONTENT DEVELOPMENT • PERFORMANCE TRACKING • BRAND STRATEGY
Like many organizations, Cloverland Electric Cooperative had a social media presence, but they weren’t using it to its fullest strategic potential. They engaged Sturges Word Communications to craft a strategy that would help them better connect, communicate and engage with their members in order to foster relationships.
In a world where paid social rules, the Sturges Word team developed an organic social media strategy that consisted of community management and content development, complete with custom branded imagery. In creating content that focused on news that mattered to Cloverland’s members such as information on board meetings, community partnerships, bill credit giveaways and potential energy/cost savings, SWC’s strategy succeeded in engaging with Cloverland‘s already invested audience.
*Cloverland saw the following results just three months after working with SWC