BRAND STRATEGY • WEBSITE • BRAND IDENTITY • MARKETING MATERIALS • PACKAGING • SIGNAGE
Herwig DDS has been a go-to dentist in its Lenexa, Kansas neighborhood for more than 25 years, but recently two significant business changes occurred. It purchased a new dental office in Paola, Kansas and a community favorite dentist, Dr. Robert Herwig, DDS was ready to retire and pass the reigns to his son, Dr. Andrew Herwig, DDS.
The Sturges Word team developed fresh ideas to help usher in the new Herwig DDS. The marketing elements consisted of:
- A strategic direct-mail letter that alerted patients to the business changes.
- A refreshed website that clearly highlighted the two distinct office locations with integrated technology that allowed patients to book services online.
- Branded elements such as coffee mugs and water bottles were designed and included notes announcing the dental office business updates.