BRAND IDENTITY • WEBSITE • MARKETING MATERIALS • SIGNAGE
RMWest is a multi-family development in Kansas City’s historic River Market’, a highly sought after location fewer than two blocks from the streetcar line. The 137-unit property’s, best-in-class design and next-generation features and amenities are especially attractive to downtown’s high concentration of millennial workers.
Despite these advantages and an experienced development team, the property still had to differentiate itself from a half dozen comparable multi-family communities, each with its own compelling marketplace advantages, to attract the interest of potential tenants and investors.
With deep experience in urban development marketing, the Sturges Word team created a strategic communication approach that positioned the property for first-look leasing and pre-sale interest including:
- Develope branding and logo that stood out from the competition.
- Designed sales collateral including brochure, leasing banners and permanent signage.
- Launched a website that distinguished RMWest from the other properties located in the River Market.