The Downtown Council of Kansas City

Challenge

The Downtown Council of Kansas City (DTC) is a private, nonprofit membership organization representing Kansas City’s best businesses, property owners, nonprofit organizations and anyone who is invested in Downtown’s success. The Downtown Council needed to communicate the appeal of downtown. The DTC engaged Sturges Word Communications to create more than just marketing materials.

Solution

SWC created all corresponding collateral to best reflect the DTC and help it connect with its audience, including:

• All promotional materials for its annual luncheon, including invitations, postcards and Annual Report.
• Annual reports for the Downtown and River Market Community Improvement Districts, a division within the DTC.
• Eblasts featuring Downtown news and events.
• On-brand parking maps.
• Updated branding to be used on everything from clothing, trashcans, truck decals, etc.

Results

Consistent Branding on all marketing materials that communicated the DTC’s expertise and value it delivers