Sturges Word News & Views2020-12-11T16:04:52-06:00

SWC’s Fast Five

February 26, 2021

The looming doctor shortage, COVID and flu forever, our energy infrastructure gets a D+, the complicated working out of a minimum wage hike and, go ahead, a trillion dollars is a bargain these days.

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SWC’s Fast Five

February 19, 2021

Old school is new school with the latest thing in social media and top performers in retail, 55+ is getting fewer minuses, Facebook is having a tantrum and people, NASA stuck its landing on Mars. That’s 40 million miles of inspiration.

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SWC’s Fast Five

February 12, 2021

It’s economy week. News about employment, wages, jobs, pretend money – oh boy! And death, that, too. Most importantly, we offer you a tutorial on how to separate your unplanned kitty face from Zoom.

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SWC’s Fast Five

February 5, 2021

COVID-19 vaccine passports get traction while the seasonal flu vanishes, the patchwork U.S. recovery stymies stimulus calculations as productivity takes a plunge not seen in nearly 40 years and, the case for a ninth public holiday – Super Bowl Monday.

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SWC’s Fast Five

January 29, 2021

Get a cup of coffee and settle in. This explainer how we got the vaccines so quickly is a stunner. Also, about the emerging mutations, what’s happening with people who already have mortgages while the housing market stays as hot as ever, and then taxes and death, in that order.

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SWC’s Fast Five

January 22, 2021

Business travel has a long road to recovery, deaths from COVID add up quickly while the vaccine rolls out slowly, economic recovery will be great if you can hold on until that happens, taxes are still due on time and, guess where everybody is moving!

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SWC’s Fast Five

January 15, 2021

Cancer deaths are down again, and there’s a new COVID-19 vaccine around the corner so that’s good! Also, impeachment, businesses contemplate mob violence and now people are pretending to commute.

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SWC’s Fast Five

January 8, 2021

So many words and few of them equal to what has occurred this week. We're sticking to our schedule but we don’t have any better idea of what to say about it than you do.

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SWC’s Fast Five

January 1, 2021

It's 2021 - finally! And we're starting the year off with the sublime and the ridiculous - talking faucets, government sugar haters, transparency on hospital charges, the vaccine that’s coming anytime now and the words to that song you always mess up.

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SWC’s Fast Five

December 25, 2020

Celebrating Christmas like its 1918, crushing gift returns, the surprising stimulus effect of food stamps, a fading practice generated the earliest explainers of COVID and pandemic stocking gifts.

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SWC’s Fast Five

December 18, 2020

Vaccines, again, we know but there’s more to understand about them including you likely won’t get to pick the one you get; that cyberattack that seems distant and far away but likely will come to each of our doorsteps; MLB makes a symbolic but important gesture and, well, we’ll just call it waste water news.

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SWC’s Fast Five

December 11, 2020

More of us are using food banks so no surprise that household income is down. Still CFO’s are optimistic, post pandemic, and the vaccine will slow roll into communities. Pantone does a number on its color and we bring you more symbols and abbreviations so we can understand each other online.

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SWC’s Fast Five

December 4, 2020

Hiring continues to trend down, COVID gums up return to work, we’re still buying every last house we can put our hands on, delivery people can’t catch a break and it turns out a frozen embryo as old as your college grad living in your basement holds up.

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SWC’s Fast Five

November 27, 2020

The Dow is manic, e-commerce is not COVID’s fault, AstraZeneca gets sent to the principal’s office, hello unasked-for non-interest loan that’s coming due and is chess like golf but without the shoes?.

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SWC’s Fast Five

November 20, 2020

People are getting paid before payday, we’re no longer dependent on Russia for space flight, the science behind these vaccines is good news for COVID and other disease, economists’ forecasts look good post vaccine and you can act the fool on one social channel and shrug it off. Some good news for you as we head into Thanksgiving week.

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SWC’s Fast Five

November 13, 2020

The news could be good, also complicated, for vaccines. It is good about business startups. And then there’s the budget deficit, yikes. Let’s all go eat out of glass box.

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SWC’s Fast Five

November 6, 2020

There is other news. Fast Five had to scrounge for it but we found the good and the bad for you in hiring, new COVID vaccine technologies, how shopping continues to save the country, we’re taking our hot mess to space and, this just in, Florida Man isn’t always an idiot.

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SWC’s Fast Five

October 30, 2020

Why – day light savings, people don’t vote, your state may still mostly use coal and a record-setting third quarter GDP growth rate is nothing to write home about.

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SWC’s Fast Five

October 23, 2020

It’s not your daddy’s vo-tech, U.S. says Google is too big for its britches, FDA approves a COVID-19 drug that won’t save you, more of us are just leaving the labor force and the diabolical ironclad beetle dares you to drive over it.

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SWC’s Fast Five

October 16, 2020

Back-to-the-office worries shift, formal fashion fades, seatbelts were a precursor of the present individual v. public interest furor and we’re getting poor again but at least most of us will be warm(er) this winter.

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SWC’s Fast Five

October 9, 2020

Dive into the Nobel Prize season – it will make you feel better about the world, so we share a deeper look here along with the hurricane record making, COVID good news / bad news, today’s neurosis in the stock market and, yes, it is Christmas shopping time.

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SWC’s Fast Five

October 2, 2020

Stunning news of President Trump testing positive for COVID-19 overshadows all other news which in today’s Fast Five includes airlines furloughing tens of thousands, how few of us pay taxes, the little-known man at FOX who calls the election for the news outlet and some nonsense about Crocs.

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SWC’s Fast Five

September 25, 2020

We say goodbye to Justice Ginsburg, hello to an unwelcome COVID milestone and its downward effect on manufactured goods orders, are surprised by the pandemic’s salutary effect on making us more agreeable and we have another miss in the daily asteroid dodgeball game.

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SWC’s Fast Five

September 18, 2020

Fire and floods and now one of the country’s most prominent business groups is for climate change, N95 masks continue to be scarce, somehow the USPS still delivers and, for the anxious among us, stay under this blanket.

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SWC’s Fast Five

September 11, 2020

COVID laundry tips, the up and downs of jobs, the lingering grief of 9/11, another glass ceiling breaks which is great but, tick tock on diversity and inclusion, and Peloton buyers grow their off-bike workouts.

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SWC’s Fast Five

September 4, 2020

More jobs and lower unemployment signals slowing economic recovery, medical breakthroughs show reason for encouragement in COVID-19 and brain, spinal cord injuries and FAA says Amazon is an airline. Check it all out in this week’s Fast Five!

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SWC’s Fast Five

August 28, 2020

We’re not going back to the office but the Fed is trying to get us back to work, other people of color push back against discrimination, private data made public lets people see the flood risk of houses and babies take on the fight against poverty.

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SWC’s Fast Five

August 21, 2020

Voter suppression, it’s not just today’s news. You’ll see that in the story on the 19th amendment. And then we have mail for you, lots of mail, which you won’t have to send to a fifth of this year’s college students because they will be home. The good news? The show goes on for one Thanksgiving tradition.

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SWC’s Fast Five

August 14, 2020

Murders are up, the variety of COVID symptoms gets a head scratching, a majority of small businesses are confident of making it for a year, Russian docs are not excited about the vaccine and movie drive-ins come to a Walmart near you.

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SWC’s Fast Five

August 7, 2020

Beirut’s suffering unfolds as the name and blame game emerges following its huge port explosion, colleges make plans to close as they open, more good news on the vaccine front which you might be reading about on Instagram now and, here’s one thing that won’t kill us. Apparently.

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SWC’s Fast Five

July 31, 2020

Get a picture of new access to domestic-sourced pharmaceuticals, the anti-remote learning movement, a resizing of the office footprint, good news about a scary disease and then chill with the legacy of Bob Ross (psst, he permed his hair!).

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SWC’s Fast Five

July 24, 2020

China is behaving badly. Scientists are puzzled yet pushing on to get us promising vaccine results. And we have a new varmint of the week!

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SWC’s Fast Five

July 17, 2020

There’s heartening news of a small vaccine trial result which we hope props us up as evictions get ready to surge, COVID-19 unemployment assistance ends and small businesses close forever by the tens of thousands. Even honey bees have turned mean.

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SWC’s Fast Five

July 10, 2020

The world continues to learn about COVID-19 on the fly as cases surge, death counts rise, schools debate how to reopen and we all have less change in our pockets. And in non-pandemic news, environment 2, oil and gas, 0.

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SWC’s Fast Five

July 3, 2020

A flag is retired while the Boeing 737 Max takes flight again, Russia is said to pay for American soldier deaths, companies boycott Facebook and chronic underfunding of public health departments continues as the pandemic rages.

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SWC’s Fast Five

June 26, 2020

Coronavirus death toll drops but a surge of cases is still bad news while police reform stalls in Congress, media change the way they refer to Blacks, a gene-editing breakthrough can mean hope for incurable diseases and Paul Blart will have to start walking again.

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SWC’s Fast Five

June 19, 2020

A busy week, as we learned more about life-saving COVID-19 drugs, the Supreme Court made a landmark civil rights ruling and more.

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SWC’s Fast Five

June 12, 2020

Protests continue, the coronavirus gives head fakes, police culture is under scrutiny, jobs grew for a month – it was another roller coaster week as some of us get through it with a lot of sugar and twice the caffeine.

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SWC’s Fast Five

June 5, 2020

A tough week in the U.S., as we share news regarding protests, escalating conflict with China, more pandemic effect on business and education and a bit of good news for small business recipients of PPP. Here's what you need to know this week.

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SWC’s Fast Five

May 29, 2020

More cities are reopening -- this week, we are sharing news regarding reopenings, from traders returning to the New York Stock Exchange to crowded Memorial Day festivities.

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SWC’s Fast Five

May 22, 2020

It may or may not feel like it, but there is a lot of good news out there, from a record reduction in global carbon emissions to a promising COVID-19 vaccine. This week, we wanted to share some of those good stories with you, plus a couple more informational articles (and one restaurant’s interesting take on social distancing).

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SWC’s Fast Five

May 15, 2020

If you aren’t great at staying up to date with the news, you might have missed some important updates this week, including changes to the 2020 election and university closure announcements. Not to worry! We gathered the news you need to know from this week (and threw in a few fun articles) to keep you up-to-date and entertained.

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SWC’s Fast Five

May 8, 2020

Throughout the past month, we’ve brought you news to keep you informed and entertained through the stay-at-home order. Now, cities are beginning to reopen, but we can’t stop now!

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SWC’s Fast Five

May 1, 2020

You know the drill...it's time for another installment of SWC's Fast Five. We've read dozens of articles this week -- these are the five we saved just for you.

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SWC’s Fast Five

April 24, 2020

Another week down! We're back with the second installment of our new series, SWC's Fast Five, bringing you our Fast Five: five articles, songs, videos or websites to keep you up-to-date and entertained without overwhelming you.

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SWC’s Fast Five

April 17, 2020

We engage with media for a living, but sometimes it is possible to consume too much news, or incorrect information for that matter. That’s why, each week, we are curating and bringing you our Fast Five: five articles, songs, videos or websites to keep you up-to-date and entertained without overwhelming you.

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Simon Says - Pick Up Your Dog Poop!

Jan 13, 2020

Sturges Word re-designed the Downtown & River Market dog waste station signage, replacing colors and stick figures with bright, whimsical images to increase visibility.

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Social Media Community Management Dos and Don’ts

Sept 18, 2019

You’ve just gotten the hang of posting to social media — a couple of company updates and pictures later— and suddenly, people are commenting on your posts! How quickly should you respond, and what should you say? Keep reading and we’ll walk you through the do’s and don’ts of interacting with your audience on social media.

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From Passive to Pro: LinkedIn Tips to Take Your Profile to the Next Level

Aug 26, 2019

LinkedIn…you either love it or hate it. But there is no denying the benefits that a strong LinkedIn presence can bring to your organization and your personal brand. LinkedIn is a good social media platform to promote yourself as a thought leader, connect and network with new business contacts and keep up with industry news.

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Getting Started with Google My Business

Aug 1, 2019

If you use Google when searching for stores, restaurants and services near you, you’ve likely used Google My Business (GMB) and not even known it. As a customer, GMB allows you to search for and find businesses and services near you.

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Sturges Word Communications Wins Four Awards from the Social Media Club of Kansas City

April 1, 2019

Sturges Word Communications recently received four awards at the Social Media Club of Kansas City’s annual AMPS Awards, a gold award in the email campaign category for its work with Faultless Healthcare Linen, two gold awards in the Facebook campaign category for its work with Cloverland Electric Cooperative and Faultless Healthcare Linen and a silver award in the integrated campaign category for its work with the Kansas City Club.

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Sturges Word Communications Celebrates 25 Years in Business

April 1, 2019

Sturges Word Communications is celebrating 25 years in business on April 1, 2019. The firm was founded by Melissa Sturges & Linda Word on April Fool’s Day 1994.

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The ABC’s of Social Media

March 1, 2019

Social media is practically its own language, which is why we broke it down and created a social media dictionary to help you navigate starting your company’s channels or navigate your agency’s monthly social media report.

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Should we outsource our social media? Yes, you can save time and money!

Feb 8, 2019

According to Sprout Social, 70% of Gen Xers are most likely to purchase from a brand that they are first following on social media. Given that Gen X has more purchasing power than any other generation, if your business is not already active on social media, now is the time to start!

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Happy Holidays from SWC!

Dec 19, 2018

Here at Sturges Word the holidays are some of our favorite times of the year! We gathered up some throwback photos and shared our favorite holiday memories. Join us as we laugh and reminisce.

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What are Micro-Influencers and What Do They Mean for You?

Dec 7, 2018

Micro-influencers are people who have gained 1,000 to 50,000 social media followers by regularly posting niche content. Once overlooked due to their small following, brands and marketers are now focusing on the high engagement and trust that micro-influencers can bring to campaigns.

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How and Why We Use Facebook Jobs

Nov 26, 2018

With more than two billion active Facebook users a month, it is no secret that people and companies that want to effectively reach people use Facebook to do so. That’s why in February 2017, Facebook unrolled its newest feature: Facebook Jobs.

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PRISMs Awards

Oct 16, 2018

Sturges Word Communications recently received four gold awards at the Greater Kansas City Public Relations Society of America’s annual PRISMs Awards. The awards were in recognition of Sturges Word’s direct mail, press kit, feature story and project-based work for its clients.

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Sprout Social’s Agency Partner Certification

Oct 12, 2018

Sturges Word already creates award-winning social content for its clients, including projects that have won AMPS and PRISM awards, and now as a Sprout Social Agency Partner, Sturges Word is excited to use its network of digital agencies and resources to continue to provide value to and grow awareness of its clients.

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Worldcom Confidence Index

Aug 16, 2018

The Worldcom partners recently worked together on the Worldcom Confidence Index (CI) to study the issues global CEOs and CMOs believe will most influence business success in 2018. According to the CI report, the top three threats for business leaders are a battle for talent, the increasing threat of cybercrime and government and legislative changes.

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Blending of Paid & Earned Media Matters

Jun 26, 2018

As a savvy business owner, you know your content needs to reach the right audience in order for your company to succeed. The PESO model is a useful tool to ensure your communications are effective and maximize your budget.

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Social Media Club of KC Awards

Jun 22, 2018

Sturges Word Communications recently received two awards at the Social Media Club of Kansas City’s annual AMPS Awards, a gold award and a silver award.

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Ted’s Lunch for Students

May 26, 2018

Learn how we worked with Ted’s Café Escondido to help grow brand awareness around its unique offering of fresh, from-scratch Mexican food through various initiatives, including traditional media.

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