You’ve just gotten the hang of posting to social media — a couple of company updates and pictures later— and suddenly, people are commenting on your posts! How quickly should you respond, and what should you say? Keep reading and we’ll walk you through the do’s and don’ts of interacting with your audience on social media.
From Passive to Pro: LinkedIn Tips to Take Your Profile to the Next Level
Aug 26, 2019
LinkedIn…you either love it or hate it. But there is no denying the benefits that a strong LinkedIn presence can bring to your organization and your personal brand. LinkedIn is a good social media platform to promote yourself as a thought leader, connect and network with new business contacts and keep up with industry news.
If you use Google when searching for stores, restaurants and services near you, you’ve likely used Google My Business (GMB) and not even known it. As a customer, GMB allows you to search for and find businesses and services near you.
Sturges Word Communications Wins Four Awards from the Social Media Club of Kansas City
April 1, 2019
Sturges Word Communications recently received four awards at the Social Media Club of Kansas City’s annual AMPS Awards, a gold award in the email campaign category for its work with Faultless Healthcare Linen, two gold awards in the Facebook campaign category for its work with Cloverland Electric Cooperative and Faultless Healthcare Linen and a silver award in the integrated campaign category for its work with the Kansas City Club.
Social media is practically its own language, which is why we broke it down and created a social media dictionary to help you navigate starting your company’s channels or navigate your agency’s monthly social media report.
Should we outsource our social media?
Yes, you can save time and money!
Feb 8, 2019
According to Sprout Social, 70% of Gen Xers are most likely to purchase from a brand that they are first following on social media. Given that Gen X has more purchasing power than any other generation, if your business is not already active on social media, now is the time to start!
What are Micro-Influencers and What Do They Mean for You?
Dec 7, 2018
Micro-influencers are people who have gained 1,000 to 50,000 social media followers by regularly posting niche content. Once overlooked due to their small following, brands and marketers are now focusing on the high engagement and trust that micro-influencers can bring to campaigns.
With more than two billion active Facebook users a month, it is no secret that people and companies that want to effectively reach people use Facebook to do so. That’s why in February 2017, Facebook unrolled its newest feature: Facebook Jobs.
Sturges Word Communications recently received four gold awards at the Greater Kansas City Public Relations Society of America’s annual PRISMs Awards. The awards were in recognition of Sturges Word’s direct mail, press kit, feature story and project-based work for its clients.
Sturges Word already creates award-winning social content for its clients, including projects that have won AMPS and PRISM awards, and now as a Sprout Social Agency Partner, Sturges Word is excited to use its network of digital agencies and resources to continue to provide value to and grow awareness of its clients.
The Worldcom partners recently worked together on the Worldcom Confidence Index (CI) to study the issues global CEOs and CMOs believe will most influence business success in 2018. According to the CI report, the top three threats for business leaders are a battle for talent, the increasing threat of cybercrime and government and legislative changes.
As a savvy business owner, you know your content needs to reach the right audience in order for your company to succeed. The PESO model is a useful tool to ensure your communications are effective and maximize your budget.