Get a picture of new access to domestic-sourced pharmaceuticals, the anti-remote learning movement, a resizing of the office footprint, good news about a scary disease and then chill with the legacy of Bob Ross (psst, he permed his hair!).
There’s heartening news of a small vaccine trial result which we hope props us up as evictions get ready to surge, COVID-19 unemployment assistance ends and small businesses close forever by the tens of thousands. Even honey bees have turned mean.
The world continues to learn about COVID-19 on the fly as cases surge, death counts rise, schools debate how to reopen and we all have less change in our pockets. And in non-pandemic news, environment 2, oil and gas, 0.
A flag is retired while the Boeing 737 Max takes flight again, Russia is said to pay for American soldier deaths, companies boycott Facebook and chronic underfunding of public health departments continues as the pandemic rages.
Coronavirus death toll drops but a surge of cases is still bad news while police reform stalls in Congress, media change the way they refer to Blacks, a gene-editing breakthrough can mean hope for incurable diseases and Paul Blart will have to start walking again.
Protests continue, the coronavirus gives head fakes, police culture is under scrutiny, jobs grew for a month – it was another roller coaster week as some of us get through it with a lot of sugar and twice the caffeine.
A tough week in the U.S., as we share news regarding protests, escalating conflict with China, more pandemic effect on business and education and a bit of good news for small business recipients of PPP. Here's what you need to know this week.
It may or may not feel like it, but there is a lot of good news out there, from a record reduction in global carbon emissions to a promising COVID-19 vaccine. This week, we wanted to share some of those good stories with you, plus a couple more informational articles (and one restaurant’s interesting take on social distancing).
If you aren’t great at staying up to date with the news, you might have missed some important updates this week, including changes to the 2020 election and university closure announcements. Not to worry! We gathered the news you need to know from this week (and threw in a few fun articles) to keep you up-to-date and entertained.
Another week down! We're back with the second installment of our new series, SWC's Fast Five, bringing you our Fast Five: five articles, songs, videos or websites to keep you up-to-date and entertained without overwhelming you.
We engage with media for a living, but sometimes it is possible to consume too much news, or incorrect information for that matter. That’s why, each week, we are curating and bringing you our Fast Five: five articles, songs, videos or websites to keep you up-to-date and entertained without overwhelming you.
You’ve just gotten the hang of posting to social media — a couple of company updates and pictures later— and suddenly, people are commenting on your posts! How quickly should you respond, and what should you say? Keep reading and we’ll walk you through the do’s and don’ts of interacting with your audience on social media.
From Passive to Pro: LinkedIn Tips to Take Your Profile to the Next Level
Aug 26, 2019
LinkedIn…you either love it or hate it. But there is no denying the benefits that a strong LinkedIn presence can bring to your organization and your personal brand. LinkedIn is a good social media platform to promote yourself as a thought leader, connect and network with new business contacts and keep up with industry news.
If you use Google when searching for stores, restaurants and services near you, you’ve likely used Google My Business (GMB) and not even known it. As a customer, GMB allows you to search for and find businesses and services near you.
Sturges Word Communications Wins Four Awards from the Social Media Club of Kansas City
April 1, 2019
Sturges Word Communications recently received four awards at the Social Media Club of Kansas City’s annual AMPS Awards, a gold award in the email campaign category for its work with Faultless Healthcare Linen, two gold awards in the Facebook campaign category for its work with Cloverland Electric Cooperative and Faultless Healthcare Linen and a silver award in the integrated campaign category for its work with the Kansas City Club.
Social media is practically its own language, which is why we broke it down and created a social media dictionary to help you navigate starting your company’s channels or navigate your agency’s monthly social media report.
Should we outsource our social media?
Yes, you can save time and money!
Feb 8, 2019
According to Sprout Social, 70% of Gen Xers are most likely to purchase from a brand that they are first following on social media. Given that Gen X has more purchasing power than any other generation, if your business is not already active on social media, now is the time to start!
What are Micro-Influencers and What Do They Mean for You?
Dec 7, 2018
Micro-influencers are people who have gained 1,000 to 50,000 social media followers by regularly posting niche content. Once overlooked due to their small following, brands and marketers are now focusing on the high engagement and trust that micro-influencers can bring to campaigns.
With more than two billion active Facebook users a month, it is no secret that people and companies that want to effectively reach people use Facebook to do so. That’s why in February 2017, Facebook unrolled its newest feature: Facebook Jobs.
Sturges Word Communications recently received four gold awards at the Greater Kansas City Public Relations Society of America’s annual PRISMs Awards. The awards were in recognition of Sturges Word’s direct mail, press kit, feature story and project-based work for its clients.
Sturges Word already creates award-winning social content for its clients, including projects that have won AMPS and PRISM awards, and now as a Sprout Social Agency Partner, Sturges Word is excited to use its network of digital agencies and resources to continue to provide value to and grow awareness of its clients.
The Worldcom partners recently worked together on the Worldcom Confidence Index (CI) to study the issues global CEOs and CMOs believe will most influence business success in 2018. According to the CI report, the top three threats for business leaders are a battle for talent, the increasing threat of cybercrime and government and legislative changes.
As a savvy business owner, you know your content needs to reach the right audience in order for your company to succeed. The PESO model is a useful tool to ensure your communications are effective and maximize your budget.