Strategic Planning Archives
News and Views from Sturges Word’s Strategic Planning Blog Posts
What are Micro-Influencers and What Do They Mean for You?
Dec 7, 2018
Micro-influencers are people who have gained 1,000 to 50,000 social media followers by regularly posting niche content. Once overlooked due to their small following, brands and marketers are now focusing on the high engagement and trust that micro-influencers can bring to campaigns.