UMKC School of Law
Challenge
The University of Missouri-Kansas City School of Law is the largest comprehensive, fully accredited university in the Kansas City area. After relying on student-run Instagram takeovers to engage with prospective and current students, the School of Law needed a strategic approach for managing its social media presence moving forward.
Solution
Sturges Word created and implemented a social media strategy that better served the school’s communication goals of fostering engagement among current students and building brand awareness among prospective students. To do so, SWC:
- Created content pillars to inform, ensure that it served the central goal. Content pillars included student life, school events and community engagement.
- Developed a social calendar with a mix of original content that told the brand story such as “Did you Know” fact posts and alumni stories and curated content such as student internship posts.
- Organized and led a LinkedIn training to help faculty uniformly represent the school on their personal social media channels.
Results
0% Increase
Organic Social Media Impressions
in Three Months
0% Increase
0% Increase in Organic Social Media Engagement
in Three Months
0% Increase
0% Higher Engagement Rate Than its Top Competitors in Three Months
0% Higher
SOCIAL MEDIA • CONTENT DEVELOPMENT • PERFORMANCE TRACKING
![UMKC-Portfolio1a University of Missouri-Kansas City School of Law - social media strategy - SERVICES INCLUDED: BRANDING • DESIGN • DIGITAL • STRATEGIC PLANNING](https://1v7fee.p3cdn1.secureserver.net/wp-content/uploads/2019/10/UMKC-Portfolio1a-1.jpg?time=1722021894)
![UMKC-Portfolio1b University of Missouri-Kansas City School of Law - Social Media Engagement Plan - SERVICES INCLUDED: BRANDING • DESIGN • DIGITAL • STRATEGIC PLANNING](https://1v7fee.p3cdn1.secureserver.net/wp-content/uploads/2019/10/UMKC-Portfolio1b-1.jpg?time=1722021894)
![UMKC-Portfolio1c University of Missouri-Kansas City School of Law - Higher social media Engagement Rate - SERVICES INCLUDED: BRANDING • DESIGN • DIGITAL • STRATEGIC PLANNING](https://1v7fee.p3cdn1.secureserver.net/wp-content/uploads/2019/10/UMKC-Portfolio1c-1.jpg?time=1722021894)
![UMKC-Portfolio2a University of Missouri-Kansas City School of Law - Developed a social calendar](https://1v7fee.p3cdn1.secureserver.net/wp-content/uploads/2019/10/UMKC-Portfolio2a.jpg?time=1722021894)
![UMKC-Portfolio2b University of Missouri-Kansas City School of Law - Increase in Organic Social Media Engagement](https://1v7fee.p3cdn1.secureserver.net/wp-content/uploads/2019/10/UMKC-Portfolio2b.jpg?time=1722021894)