Community Builders Of Kansas City
Challenge
Community Builders of Kansas City (CBKC), formerly Swope Community Builders, has just changed its name after emerging from a challenging period that followed a separation from its parent company. Now independent, CBKC is looking to reintroduce itself to stakeholders – updating them on the new organization and re-establishing mutually beneficial relationships.
Solution
SWC developed a plan to reintroduce Swope Community Builders as Community Builders of Kansas City — Kansas City, Missouri’s fiscally sound, independent community development corporation of choice reclaiming neighborhoods by providing quality, affordable housing and related services.
- Develop new logo and outward-facing marketing materials with new branding and content.
- Carry out a scheduled, consistent community outreach program to CBKC’s priority constituencies.
- Pursue earned media to reintroduce the organization and tell its story.
- Write content for and develop a new website.
Results
0%
of all stakeholders had positive feedback
to the organization on its new branding
0%
Increased
Business Development Opportunities
0Million online readers reached
by media coverage
0Million
BRAND STRATEGY • MARKETING STRATEGY • PUBLIC RELATIONS • WEBSITE
STRATEGIC PLANNING • MARKETING MATERIALS
![CBKC-Portfolio1design SW Client Community Builders of Kansas City (CBKC) letterhead design - SERVICES INCLUDED: BRANDING • STRATEGIC PLANNING • PUBLIC RELATIONS • DESIGN • DIGITAL](https://1v7fee.p3cdn1.secureserver.net/wp-content/uploads/2018/10/CBKC-Portfolio1design.jpg?time=1722021894)
![CBKC-Portfolio1design2 SW Client - Community Builders of Kansas City (CBKC) Brand identity SERVICES INCLUDED: BRANDING • STRATEGIC PLANNING • PUBLIC RELATIONS • DESIGN • DIGITAL](https://1v7fee.p3cdn1.secureserver.net/wp-content/uploads/2018/10/CBKC-Portfolio1design2.jpg?time=1722021894)
![CBKC-Portfolio2web SW Client Community Builders of Kansas City Web Development and Design SERVICES INCLUDED: BRANDING • STRATEGIC PLANNING • PUBLIC RELATIONS • DESIGN • DIGITAL](https://1v7fee.p3cdn1.secureserver.net/wp-content/uploads/2018/10/CBKC-Portfolio2web.jpg?time=1722021894)
![CBKC-Portfolio2web2 SW Client Community Builders of Kansas City Web Development and Design SERVICES INCLUDED: BRANDING • STRATEGIC PLANNING • PUBLIC RELATIONS • DESIGN • DIGITAL](https://1v7fee.p3cdn1.secureserver.net/wp-content/uploads/2018/10/CBKC-Portfolio2web2.jpg?time=1722021894)