Project Description

Community Builders Of Kansas City

Challenge

Community Builders of Kansas City (CBKC), formerly Swope Community Builders, has just changed its name after emerging from a challenging period that followed a separation from its parent company. Now independent, CBKC is looking to reintroduce itself to stakeholders – updating them on the new organization and re-establishing mutually beneficial relationships.

Solution

SWC developed a plan to reintroduce Swope Community Builders as Community Builders of Kansas City — Kansas City, Missouri’s fiscally sound, independent community development corporation of choice reclaiming neighborhoods by providing quality, affordable housing and related services.

  • Develop new logo and outward-facing marketing materials with new branding and content.
  • Carry out a scheduled, consistent community outreach program to CBKC’s priority constituencies.
  • Pursue earned media to reintroduce the organization and tell its story.
  • Write content for and develop a new website.

Results

0%
of all stakeholders had positive feedback
to the organization on its new branding

Increased

Business Development Opportunities

0Million
   online readers reached
by media coverage

BRAND STRATEGY  •  MARKETING STRATEGY  •  PUBLIC RELATIONS  •  WEBSITE
STRATEGIC PLANNING  •  MARKETING MATERIALS
SW Client Community Builders of Kansas City (CBKC) letterhead design - SERVICES INCLUDED: BRANDING • STRATEGIC PLANNING • PUBLIC RELATIONS • DESIGN • DIGITAL
SW Client - Community Builders of Kansas City (CBKC) Brand identity SERVICES INCLUDED: BRANDING • STRATEGIC PLANNING • PUBLIC RELATIONS • DESIGN • DIGITAL
SW Client Community Builders of Kansas City Web Development and Design SERVICES INCLUDED: BRANDING • STRATEGIC PLANNING • PUBLIC RELATIONS • DESIGN • DIGITAL
SW Client Community Builders of Kansas City Web Development and Design SERVICES INCLUDED: BRANDING • STRATEGIC PLANNING • PUBLIC RELATIONS • DESIGN • DIGITAL

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