Community Builders Of Kansas City
Challenge
Community Builders of Kansas City (CBKC), formerly Swope Community Builders, has just changed its name after emerging from a challenging period that followed a separation from its parent company. Now independent, CBKC is looking to reintroduce itself to stakeholders – updating them on the new organization and re-establishing mutually beneficial relationships.
Solution
SWC developed a plan to reintroduce Swope Community Builders as Community Builders of Kansas City — Kansas City, Missouri’s fiscally sound, independent community development corporation of choice reclaiming neighborhoods by providing quality, affordable housing and related services.
- Develop new logo and outward-facing marketing materials with new branding and content.
- Carry out a scheduled, consistent community outreach program to CBKC’s priority constituencies.
- Pursue earned media to reintroduce the organization and tell its story.
- Write content for and develop a new website.
Results
0%
of all stakeholders had positive feedback
to the organization on its new branding
0%
Increased
Business Development Opportunities
0Million online readers reached
by media coverage
0Million
BRAND STRATEGY • MARKETING STRATEGY • PUBLIC RELATIONS • WEBSITE
STRATEGIC PLANNING • MARKETING MATERIALS
