BRANDING • DESIGN • MARKETING MATERIALS • CONTENT STRATEGY • STRATEGIC PLANNING
Faultless Healthcare Linen, a healthcare linen-only laundry service provider, has been providing linen management and cleaning services since 1896. Its company goal is to provide the best, the safest and the most reliable healthcare linen services to its customers. Faultless knew to continue to foster customer relationships it needed to identify another opportunity for direct, high-value contact that would engage and educate on a monthly basis.
The Sturges Word team developed an email campaign strategy that targeted client hospital administrators, surgery center managers and environmental services managers. The marketing elements consisted of:
- An email editorial calendar with healthcare linen specific content for its target audience.
- Email content focus is on high-value topics such as cost management, infection prevention, crisis preparedness, community engagement and more.
- Sturges Word continues to develop and launch emails once a month.
- Refreshed website design with content updated monthly.
*above industry standard per MailChimp data.