Project Description

MEDIA RELATIONS • SOCIAL MEDIA • PERFORMANCE TRACKING • STRATEGIC PLANNING

Challenge

Grantham University was founded in 1951. Since then it has remained unwavering in its mission of serving members of the military, veterans and their families. Grantham engaged Sturges Word to garner media coverage around community veteran events it supports, including the Honor Flight Network of Kansas City, a virtual tour of the Washington D.C. monuments, and Veterans Voices, a national therapeutic writing program. Grantham’s goal was to bring awareness to the university’s support of the military through media placements.

Solution

The Sturges Word team identified reporters who covered veterans’ issues and developed personal pitches targeted to each reporter that were specific to each community event.

For the Flightless Honor Flight event, the team reviewed the run of show and identified the best opportunities for compelling visuals that would appeal to broadcast media. We developed all media materials, sent media alerts to news desks, personalized pitches to reporters and producers and followed up to secure coverage.

To garner coverage of the Veterans Voices initiative, the team identified a local veteran who contributes to the magazine to serve as spokesperson along with an associate professor from Grantham who serves on the board of Veteran Voices. We pitched the “writing as therapy for veterans” story as a new way to cover Veterans Day.

Results

0 Million Total Impressions
Leveraged through Grantham Social Channels and Media Outlets

Sturges Word Client - Grantham University - MEDIA RELATIONS
Sturges Word Client - Grantham University - MEDIA RELATIONS
Sturges Word Client - Grantham University - STRATEGIC PLANNING
Sturges Word Client - Sturges Word Client - Grantham University - STRATEGIC PLANNING

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