Project Description

BRAND STRATEGY • DESIGN • MARKETING MATERIALS • STRATEGIC PLANNING • SIGNAGE

Challenge

The Heart of America Shakespeare Festival is a non-profit arts organization. Its mission is to make Shakespeare’s works accessible to a diverse audience through free, professional theatre and educational programs. Each year, the organization looks to increase audience engagement, diversify its partner sponsorship and convey that the performances are free and fun for all ages.

Solution

Since 2010, the Sturges Word team has helped, HOASF develop its annual strategic marketing plan. The marketing elements consisted of:

  • Fundraising materials for the annual Gala and Good Will Society.
  • Collateral to promote Shakespeare summer camps.
  • Marketing materials & souvenirs to promote 2017 Summer Festival performance of Hamlet.

Results

Year to year

Revenue Increase

0
People Served Annually

Sponsorships

Increasing Annually

SW -Portfolio letterhead Shakespeare
SW Portfolio Item - Marketing Material The Heart of America Shakespeare Festival

Related Work