Should you outsource your social media?
Yes, you can save time and money!
The pros of outsourcing your social media.
According to Sprout Social, 70% of Gen Xers are most likely to purchase from a brand that they are first following on social media. Given that Gen X has more purchasing power than any other generation, if your business is not already active on social media, now is the time to start!
However, social media is no longer just about scheduling posts when you have time. Achieving your goals through social media requires constant attention. These are just some of the tasks that you need to invest time in to achieve an active social media presence:
- Monitoring conversations and immediately responding to inquiries.
- Monitoring your competition and analyzing how you stack up.
- Tracking brand mentions.
- Analyzing engagement and impressions and optimizing your content for best results.
- Scheduling engaging posts and creating eye-catching branded imagery.
“Social media is truly a full-time job, especially if you are cultivating an engaged community,” said Taylor Kincaid, social media director at Online Optimism. If you don’t have the time to make the above a priority, that’s okay- that’s where outsourcing your social media management comes in.
Read on to learn the top three things outsourcing can bring to your social media:
1 Your content, posting schedule and platform choice will be strategic
Do you know how frequently your competitors are posting on social media? How about what relevant keywords you should include in your posts? Or what Facebook’s algorithm is? If you answered no to any of these questions, it may be time to consider outsourcing your social media. Digital agencies or social media specialists not only know Facebook, Instagram, LinkedIn and Twitter (just to name a few!) inside and out, but they take the time to get to know your direct competitors and your industry’s benchmarks. That knowledge, combined with your specific goals, helps agencies craft a strategy that includes which platforms to utilize, the best time of day to post, post frequency, relevant hashtags to use, your brand voice and more.
2 You’ll save time
You probably already know the pitfalls of not spending enough time on your business’ social media: an unengaged community, an activity without trategy and little brand awareness or impressions. But spending too much time managing your social media is just as damaging: you may waste time and money and detract from other aspects of your job. A strong, yet efficient, social media presence requires the right tools to manage content, publish, respond to comments and report on engagement and impressions. Without those tools, you are likely wasting time! This doesn’t mean you have to spend even more time searching for software, testing it out and comparing features and prices- a social media agency likely already has the best of the best. By hiring a social media agency that is well versed in a top social media management program (for example, we are Sprout Social certified!), you are not only saving time, but money.
3 You’ll gain a fresh perspective
Nobody knows your business better than you. But when you are too close to the business, it may be harder to communicate with clients or customers that don’t know anything about you or even your industry. An outside agency will bring a fresh perspective to your social media content. We’ll help you tighten your messaging and eliminate jargon from your posts so you can better communicate with potential clients and customers.
Are you ready to save time and money and gain a strategic social media plan and a fresh perspective? Give us a call! No matter your goals and budget, or even if we are starting your social media presence from scratch, we can develop a plan tailored to you.