Sturges Word Communications Wins Two Awards from the Social Media Club of Kansas City
KANSAS CITY, Mo. (June 20, 2018) Sturges Word Communications recently received two awards at the Social Media Club of Kansas City’s annual AMPS Awards, a gold award in the email campaign category for its work with Faultless Healthcare Linen and a silver award in the Facebook campaign category for its work with Ted’s Café Escondido.
Faultless Healthcare Linen Results
For its work with Faultless Healthcare Linen (FHL), the leading healthcare linen-only laundry service provider in the Kansas City and St. Louis area, Sturges Word won a gold AMPS award. FHL engaged Sturges Word in 2016 to execute a marketing strategy that would deepen relationships with current customers and leads by creating a digital touch point. Sturges Word created an email editorial calendar with healthcare linen specific content relative to its roles in cost management and compliance problem solving for its target audience. Email content focus is on high-value topics such as cost management, infection prevention, crisis preparedness, community engagement and more. Sturges Word continues to develop and launch emails once a month. After sending 15 emails over 18 months, 99.995 percent of email subscribers were retained.
Ted’s Café Escondido Results
Sturges Word began working with Ted’s Café Escondido, a Mexican restaurant with locations throughout Oklahoma and had three locations in Kansas City in 2017 to help grow brand awareness around its unique offering of fresh, from-scratch Mexican food through strategic communications planning which included social media. To achieve this, Sturges Word recommended a week-long contest to bolster social media impressions to achieve the outcome of increased brand awareness without spending any budget on paid advertising or boosting posts. With carefully crafted copy and designed imagery that encouraged followers to tag their friends in the contest and share the contest on their own social channels, the campaign reached more than 34 times more people in the target audience than predicted, earning Sturges Word a silver AMPS award.