2018 Archives

News and Views from Sturges Word’s 2018 Blog Posts

What are Micro-Influencers and What Do They Mean for You?

What are Micro-Influencers and What Do They Mean for You?

Dec 7, 2018

Micro-influencers are people who have gained 1,000 to 50,000 social media followers by regularly posting niche content. Once overlooked due to their small following, brands and marketers are now focusing on the high engagement and trust that micro-influencers can bring to campaigns.

What are Micro-Influencers and What Do They Mean for You?2020-01-11T15:14:13-06:00

How and Why We Use Facebook Jobs

How and Why We Use Facebook Jobs

Nov 26, 2018

With more than two billion active Facebook users a month, it is no secret that people and companies that want to effectively reach people use Facebook to do so. That’s why in February 2017, Facebook unrolled its newest feature: Facebook Jobs.

How and Why We Use Facebook Jobs2019-01-14T11:41:26-06:00

Sturges Word Communications Wins Four Awards from the Greater Kansas City Public Relations Society of America

PRISMs Awards

Oct 16, 2018

Sturges Word Communications recently received four gold awards at the Greater Kansas City Public Relations Society of America’s annual PRISMs Awards. The awards were in recognition of Sturges Word’s direct mail, press kit, feature story and project-based work for its clients.

Sturges Word Communications Wins Four Awards from the Greater Kansas City Public Relations Society of America2018-11-27T18:19:11-06:00

Sturges Word Communications Earns Sprout Social’s Agency Partner Certification

Sprout Social’s Agency Partner Certification

Oct 12, 2018

Sturges Word already creates award-winning social content for its clients, including projects that have won AMPS and PRISM awards, and now as a Sprout Social Agency Partner, Sturges Word is excited to use its network of digital agencies and resources to continue to provide value to and grow awareness of its clients.

Sturges Word Communications Earns Sprout Social’s Agency Partner Certification2018-10-12T17:23:43-05:00

What the Worldcom Confidence Index Means for your Business

Worldcom Confidence Index

Aug 16, 2018

The Worldcom partners recently worked together on the Worldcom Confidence Index (CI) to study the issues global CEOs and CMOs believe will most influence business success in 2018. According to the CI report, the top three threats for business leaders are a battle for talent, the increasing threat of cybercrime and government and legislative changes.

What the Worldcom Confidence Index Means for your Business2018-08-16T12:22:10-05:00

Why the Blending of Paid and Earned Media Matters to Your Business

Blending of Paid & Earned Media Matters

Jun 26, 2018

As a savvy business owner, you know your content needs to reach the right audience in order for your company to succeed. The PESO model is a useful tool to ensure your communications are effective and maximize your budget.

Why the Blending of Paid and Earned Media Matters to Your Business2018-07-19T11:48:07-05:00

Ted’s Lunch for Students

Ted’s Lunch for Students

May 26, 2018

Learn how we worked with Ted’s Café Escondido to help grow brand awareness around its unique offering of fresh, from-scratch Mexican food through various initiatives, including traditional media.

Ted’s Lunch for Students2018-07-19T12:00:45-05:00