Sturges Word News & Views2021-04-27T13:24:17-05:00

Social Media Community Management Dos and Don’ts

Sept 18, 2019

You’ve just gotten the hang of posting to social media — a couple of company updates and pictures later— and suddenly, people are commenting on your posts! How quickly should you respond, and what should you say? Keep reading and we’ll walk you through the do’s and don’ts of interacting with your audience on social media.

From Passive to Pro: LinkedIn Tips to Take Your Profile to the Next Level

Aug 26, 2019

LinkedIn…you either love it or hate it. But there is no denying the benefits that a strong LinkedIn presence can bring to your organization and your personal brand. LinkedIn is a good social media platform to promote yourself as a thought leader, connect and network with new business contacts and keep up with industry news.

Getting Started with Google My Business

Aug 1, 2019

If you use Google when searching for stores, restaurants and services near you, you’ve likely used Google My Business (GMB) and not even known it. As a customer, GMB allows you to search for and find businesses and services near you.

Sturges Word Communications Wins Four Awards from the Social Media Club of Kansas City

April 1, 2019

Sturges Word Communications recently received four awards at the Social Media Club of Kansas City’s annual AMPS Awards, a gold award in the email campaign category for its work with Faultless Healthcare Linen, two gold awards in the Facebook campaign category for its work with Cloverland Electric Cooperative and Faultless Healthcare Linen and a silver award in the integrated campaign category for its work with the Kansas City Club.

The ABC’s of Social Media

March 1, 2019

Social media is practically its own language, which is why we broke it down and created a social media dictionary to help you navigate starting your company’s channels or navigate your agency’s monthly social media report.

Should we outsource our social media? Yes, you can save time and money!

Feb 8, 2019

According to Sprout Social, 70% of Gen Xers are most likely to purchase from a brand that they are first following on social media. Given that Gen X has more purchasing power than any other generation, if your business is not already active on social media, now is the time to start!

Happy Holidays from SWC!

Dec 19, 2018

Here at Sturges Word the holidays are some of our favorite times of the year! We gathered up some throwback photos and shared our favorite holiday memories. Join us as we laugh and reminisce.

What are Micro-Influencers and What Do They Mean for You?

Dec 7, 2018

Micro-influencers are people who have gained 1,000 to 50,000 social media followers by regularly posting niche content. Once overlooked due to their small following, brands and marketers are now focusing on the high engagement and trust that micro-influencers can bring to campaigns.