Insight Archives

News and Views from Sturges Word’s Insight Blog Posts

Social Media Community Management Dos and Don’ts

Social Media Community Management Dos and Don’ts

Sept 18, 2019

You’ve just gotten the hang of posting to social media — a couple of company updates and pictures later— and suddenly, people are commenting on your posts! How quickly should you respond, and what should you say? Keep reading and we’ll walk you through the do’s and don’ts of interacting with your audience on social media.

Social Media Community Management Dos and Don’ts2019-09-18T12:47:02-05:00

LinkedIn Tips

From Passive to Pro: LinkedIn Tips to Take Your Profile to the Next Level

Aug 26, 2019

LinkedIn…you either love it or hate it. But there is no denying the benefits that a strong LinkedIn presence can bring to your organization and your personal brand. LinkedIn is a good social media platform to promote yourself as a thought leader, connect and network with new business contacts and keep up with industry news.

LinkedIn Tips2020-01-12T11:45:01-06:00

Why You Should Outsource Your Social Media

Should we outsource our social media? Yes, you can save time and money!

Feb 8, 2019

According to Sprout Social, 70% of Gen Xers are most likely to purchase from a brand that they are first following on social media. Given that Gen X has more purchasing power than any other generation, if your business is not already active on social media, now is the time to start!

Why You Should Outsource Your Social Media2019-02-26T14:56:20-06:00

What are Micro-Influencers and What Do They Mean for You?

What are Micro-Influencers and What Do They Mean for You?

Dec 7, 2018

Micro-influencers are people who have gained 1,000 to 50,000 social media followers by regularly posting niche content. Once overlooked due to their small following, brands and marketers are now focusing on the high engagement and trust that micro-influencers can bring to campaigns.

What are Micro-Influencers and What Do They Mean for You?2020-01-11T15:14:13-06:00

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