SWC Archives
News and Views from SWC’s Blog Posts
News and Views from SWC’s Blog Posts
Branding Experts View Our Work Contact Us A Full-Service Marketing Agency Diverse. Talented. Passionate. Together, we have hundreds of Lucite trophies of various shapes sitting on our bookshelves, plenty of satisfied clients who will say nice things about us, and some really cool projects to
Sturges Word re-designed the Downtown & River Market dog waste station signage, replacing colors and stick figures with bright, whimsical images to increase visibility.
You’ve just gotten the hang of posting to social media — a couple of company updates and pictures later— and suddenly, people are commenting on your posts! How quickly should you respond, and what should you say? Keep reading and we’ll walk you through the do’s and don’ts of interacting with your audience on social media.
Sturges Word Communications recently received four awards at the Social Media Club of Kansas City’s annual AMPS Awards, a gold award in the email campaign category for its work with Faultless Healthcare Linen, two gold awards in the Facebook campaign category for its work with Cloverland Electric Cooperative and Faultless Healthcare Linen and a silver award in the integrated campaign category for its work with the Kansas City Club.
Sturges Word Communications is celebrating 25 years in business on April 1, 2019. The firm was founded by Melissa Sturges & Linda Word on April Fool’s Day 1994.
Social media is practically its own language, which is why we broke it down and created a social media dictionary to help you navigate starting your company’s channels or navigate your agency’s monthly social media report.
According to Sprout Social, 70% of Gen Xers are most likely to purchase from a brand that they are first following on social media. Given that Gen X has more purchasing power than any other generation, if your business is not already active on social media, now is the time to start!
Here at Sturges Word the holidays are some of our favorite times of the year! We gathered up some throwback photos and shared our favorite holiday memories. Join us as we laugh and reminisce.
Micro-influencers are people who have gained 1,000 to 50,000 social media followers by regularly posting niche content. Once overlooked due to their small following, brands and marketers are now focusing on the high engagement and trust that micro-influencers can bring to campaigns.
With more than two billion active Facebook users a month, it is no secret that people and companies that want to effectively reach people use Facebook to do so. That’s why in February 2017, Facebook unrolled its newest feature: Facebook Jobs.