SWC’s Fast Five – April 9, 2021
SWC’s Fast Five
April 9, 2021
The grandkids are playing – the stock market, and in other business news – longer-term office leases are trending, companies take a pledge to shrink the racial wealth gap and a special few don’t pay a single dollar in federal taxes. Distract yourself with the doggie version of ancestry.com.
SWC’s Fast Five – April 2, 2021
SWC’s Fast Five
April 2, 2021
Your growing traffic congestion experience is making farmers happy as we head toward increasingly unrecognizable office space, get access at work and home to rapid COVID tests and finally can exert a little control over who posts comments to our Facebook page as some, but not all of us, think we are getting back to normal.
SWC’s Fast Five – March 26, 2021
SWC’s Fast Five
March 26, 2021
What’s more spendy, a Tesla or a Toyota RAV4? COVID good news and bad news and why we hear more of the bad. Jobless claims – they say the news is good but dig deeper people. And, it is not the biggest news. In fact, it is not news at all but it is validating to hear someone else say what all of us have experienced with inkjet printers.
SWC’s Fast Five – March 19, 2021
SWC’s Fast Five
March 19, 2021
COVID long haulers get some attention, it’s a question if we’re covered when cybercriminals steal our retirement savings, NFTs are explained for you speculators, summer school is welcomed while new species of mosquitos bring diseases that are not.
SWC’s Fast Five – March 12, 2021
SWC’s Fast Five
March 12, 2021
Travel is back in the news for you EV drivers and intrepid flyers, there’s good news in cutting household debt and child poverty rates while, watch out, the robots are coming.
SWC’s Fast Five – March 5, 2021
SWC’s Fast Five
March 5, 2021
A pandemic baby boom goes bust while the kids we have get in line for their COVID shots, Google crumbles some of it tracking cookies, evictions and back rent just keep growing and WFH, we’re still doing that for a while.
SWC’s Fast Five – February 26, 2021
SWC’s Fast Five
February 26, 2021
The looming doctor shortage, COVID and flu forever, our energy infrastructure gets a D+, the complicated working out of a minimum wage hike and, go ahead, a trillion dollars is a bargain these days.
SWC’s Fast Five – February 19, 2021
SWC’s Fast Five
February 19, 2021
Old school is new school with the latest thing in social media and top performers in retail, 55+ is getting fewer minuses, Facebook is having a tantrum and people, NASA stuck its landing on Mars. That’s 40 million miles of inspiration.
SWC’s Fast Five – February 12, 2021
SWC’s Fast Five
February 12, 2021
It’s economy week. News about employment, wages, jobs, pretend money – oh boy! And death, that, too. Most importantly, we offer you a tutorial on how to separate your unplanned kitty face from Zoom.
SWC’s Fast Five – February 5, 2021
SWC’s Fast Five
February 5, 2021
COVID-19 vaccine passports get traction while the seasonal flu vanishes, the patchwork U.S. recovery stymies stimulus calculations as productivity takes a plunge not seen in nearly 40 years and, the case for a ninth public holiday – Super Bowl Monday.
SWC’s Fast Five – January 29, 2021
SWC’s Fast Five
January 29, 2021
Get a cup of coffee and settle in. This explainer how we got the vaccines so quickly is a stunner. Also, about the emerging mutations, what’s happening with people who already have mortgages while the housing market stays as hot as ever, and then taxes and death, in that order.
SWC’s Fast Five – January 22, 2021
SWC’s Fast Five
January 22, 2021
Business travel has a long road to recovery, deaths from COVID add up quickly while the vaccine rolls out slowly, economic recovery will be great if you can hold on until that happens, taxes are still due on time and, guess where everybody is moving!
SWC’s Fast Five – January 15, 2021
SWC’s Fast Five
January 15, 2021
Cancer deaths are down again, and there’s a new COVID-19 vaccine around the corner so that’s good! Also, impeachment, businesses contemplate mob violence and now people are pretending to commute.
SWC’s Fast Five – January 8, 2021
SWC’s Fast Five
January 8, 2021
So many words and few of them equal to what has occurred this week. We're sticking to our schedule but we don’t have any better idea of what to say about it than you do.
SWC’s Fast Five – January 1, 2021
SWC’s Fast Five
January 1, 2021
It's 2021 - finally! And we're starting the year off with the sublime and the ridiculous - talking faucets, government sugar haters, transparency on hospital charges, the vaccine that’s coming anytime now and the words to that song you always mess up.
SWC’s Fast Five – December 25, 2020
SWC’s Fast Five
December 25, 2020
Celebrating Christmas like its 1918, crushing gift returns, the surprising stimulus effect of food stamps, a fading practice generated the earliest explainers of COVID and pandemic stocking gifts.
SWC’s Fast Five – December 18, 2020
SWC’s Fast Five
December 18, 2020
Vaccines, again, we know but there’s more to understand about them including you likely won’t get to pick the one you get; that cyberattack that seems distant and far away but likely will come to each of our doorsteps; MLB makes a symbolic but important gesture and, well, we’ll just call it waste water news.
SWC’s Fast Five – December 11, 2020
SWC’s Fast Five
December 11, 2020
More of us are using food banks so no surprise that household income is down. Still CFO’s are optimistic, post pandemic, and the vaccine will slow roll into communities. Pantone does a number on its color and we bring you more symbols and abbreviations so we can understand each other online.
SWC’s Fast Five – December 4, 2020
SWC’s Fast Five
December 4, 2020
Hiring continues to trend down, COVID gums up return to work, we’re still buying every last house we can put our hands on, delivery people can’t catch a break and it turns out a frozen embryo as old as your college grad living in your basement holds up.
SWC’s Fast Five – November 27, 2020
SWC’s Fast Five
November 27, 2020
The Dow is manic, e-commerce is not COVID’s fault, AstraZeneca gets sent to the principal’s office, hello unasked-for non-interest loan that’s coming due and is chess like golf but without the shoes?.
SWC’s Fast Five – November 20, 2020
SWC’s Fast Five
November 20, 2020
People are getting paid before payday, we’re no longer dependent on Russia for space flight, the science behind these vaccines is good news for COVID and other disease, economists’ forecasts look good post vaccine and you can act the fool on one social channel and shrug it off. Some good news for you as we head into Thanksgiving week.
SWC’s Fast Five – November 13, 2020
SWC’s Fast Five
November 13, 2020
The news could be good, also complicated, for vaccines. It is good about business startups. And then there’s the budget deficit, yikes. Let’s all go eat out of glass box.
SWC’s Fast Five – November 6, 2020
SWC’s Fast Five
November 6, 2020
There is other news. Fast Five had to scrounge for it but we found the good and the bad for you in hiring, new COVID vaccine technologies, how shopping continues to save the country, we’re taking our hot mess to space and, this just in, Florida Man isn’t always an idiot.
SWC’s Fast Five – October 30, 2020
SWC’s Fast Five
October 30, 2020
Why – day light savings, people don’t vote, your state may still mostly use coal and a record-setting third quarter GDP growth rate is nothing to write home about.
SWC’s Fast Five – October 23, 2020
SWC’s Fast Five
October 23, 2020
It’s not your daddy’s vo-tech, U.S. says Google is too big for its britches, FDA approves a COVID-19 drug that won’t save you, more of us are just leaving the labor force and the diabolical ironclad beetle dares you to drive over it.
SWC’s Fast Five – October 16, 2020
SWC’s Fast Five
October 16, 2020
Back-to-the-office worries shift, formal fashion fades, seatbelts were a precursor of the present individual v. public interest furor and we’re getting poor again but at least most of us will be warm(er) this winter.
Fast Five – October 9, 2020
SWC’s Fast Five
October 9, 2020
Dive into the Nobel Prize season – it will make you feel better about the world, so we share a deeper look here along with the hurricane record making, COVID good news / bad news, today’s neurosis in the stock market and, yes, it is Christmas shopping time.
Fast Five – October 2, 2020
SWC’s Fast Five
October 2, 2020
Stunning news of President Trump testing positive for COVID-19 overshadows all other news which in today’s Fast Five includes airlines furloughing tens of thousands, how few of us pay taxes, the little-known man at FOX who calls the election for the news outlet and some nonsense about Crocs.
Fast Five – September 25, 2020
SWC’s Fast Five
September 25, 2020
We say goodbye to Justice Ginsburg, hello to an unwelcome COVID milestone and its downward effect on manufactured goods orders, are surprised by the pandemic’s salutary effect on making us more agreeable and we have another miss in the daily asteroid dodgeball game.
SWC’s Fast Five – September 18, 2020
SWC’s Fast Five
September 18, 2020
Fire and floods and now one of the country’s most prominent business groups is for climate change, N95 masks continue to be scarce, somehow the USPS still delivers and, for the anxious among us, stay under this blanket.
SWC’s Fast Five – September 11, 2020
SWC’s Fast Five
September 11, 2020
COVID laundry tips, the up and downs of jobs, the lingering grief of 9/11, another glass ceiling breaks which is great but, tick tock on diversity and inclusion, and Peloton buyers grow their off-bike workouts.
SWC’s Fast Five – September 4
SWC’s Fast Five
September 4, 2020
More jobs and lower unemployment signals slowing economic recovery, medical breakthroughs show reason for encouragement in COVID-19 and brain, spinal cord injuries and FAA says Amazon is an airline. Check it all out in this week’s Fast Five!
SWC’s Fast Five – August 28
SWC’s Fast Five
August 28, 2020
We’re not going back to the office but the Fed is trying to get us back to work, other people of color push back against discrimination, private data made public lets people see the flood risk of houses and babies take on the fight against poverty.
SWC’s Fast Five – August 21st
SWC’s Fast Five
August 21, 2020
Voter suppression, it’s not just today’s news. You’ll see that in the story on the 19th amendment. And then we have mail for you, lots of mail, which you won’t have to send to a fifth of this year’s college students because they will be home. The good news? The show goes on for one Thanksgiving tradition.
SWC’s Fast Five – August 14th
SWC’s Fast Five
August 14, 2020
Murders are up, the variety of COVID symptoms gets a head scratching, a majority of small businesses are confident of making it for a year, Russian docs are not excited about the vaccine and movie drive-ins come to a Walmart near you.
SWC’s Fast Five – August 7th
SWC’s Fast Five
August 7, 2020
Beirut’s suffering unfolds as the name and blame game emerges following its huge port explosion, colleges make plans to close as they open, more good news on the vaccine front which you might be reading about on Instagram now and, here’s one thing that won’t kill us. Apparently.
SWC’s Fast Five – July 31st
SWC’s Fast Five
July 31, 2020
Get a picture of new access to domestic-sourced pharmaceuticals, the anti-remote learning movement, a resizing of the office footprint, good news about a scary disease and then chill with the legacy of Bob Ross (psst, he permed his hair!).
SWC’s Fast Five – July 24th
SWC’s Fast Five
July 24, 2020
China is behaving badly. Scientists are puzzled yet pushing on to get us promising vaccine results. And we have a new varmint of the week!
SWC’s Fast Five – July 17th
SWC’s Fast Five
July 17, 2020
There’s heartening news of a small vaccine trial result which we hope props us up as evictions get ready to surge, COVID-19 unemployment assistance ends and small businesses close forever by the tens of thousands. Even honey bees have turned mean.
SWC’s Fast Five – July 10th
SWC’s Fast Five
July 10, 2020
The world continues to learn about COVID-19 on the fly as cases surge, death counts rise, schools debate how to reopen and we all have less change in our pockets. And in non-pandemic news, environment 2, oil and gas, 0.
SWC’s Fast Five – July 3rd
SWC’s Fast Five
July 3, 2020
A flag is retired while the Boeing 737 Max takes flight again, Russia is said to pay for American soldier deaths, companies boycott Facebook and chronic underfunding of public health departments continues as the pandemic rages.
SWC’s Fast Five – June 26th
SWC’s Fast Five
June 26, 2020
Coronavirus death toll drops but a surge of cases is still bad news while police reform stalls in Congress, media change the way they refer to Blacks, a gene-editing breakthrough can mean hope for incurable diseases and Paul Blart will have to start walking again.
SWC’s Fast Five – June 19th
SWC’s Fast Five
June 19, 2020
A busy week, as we learned more about life-saving COVID-19 drugs, the Supreme Court made a landmark civil rights ruling and more.
SWC’s Fast Five – June 12th
SWC’s Fast Five
June 12, 2020
Protests continue, the coronavirus gives head fakes, police culture is under scrutiny, jobs grew for a month – it was another roller coaster week as some of us get through it with a lot of sugar and twice the caffeine.
SWC’s Fast Five – June 5th
SWC’s Fast Five
June 5, 2020
A tough week in the U.S., as we share news regarding protests, escalating conflict with China, more pandemic effect on business and education and a bit of good news for small business recipients of PPP. Here's what you need to know this week.
SWC’s Fast Five – May 29th
SWC’s Fast Five
May 29, 2020
More cities are reopening -- this week, we are sharing news regarding reopenings, from traders returning to the New York Stock Exchange to crowded Memorial Day festivities.
SWC’s Fast Five – May 22nd
SWC’s Fast Five
May 22, 2020
It may or may not feel like it, but there is a lot of good news out there, from a record reduction in global carbon emissions to a promising COVID-19 vaccine. This week, we wanted to share some of those good stories with you, plus a couple more informational articles (and one restaurant’s interesting take on social distancing).
SWC’s Fast Five – May 15th
SWC’s Fast Five
May 15, 2020
If you aren’t great at staying up to date with the news, you might have missed some important updates this week, including changes to the 2020 election and university closure announcements. Not to worry! We gathered the news you need to know from this week (and threw in a few fun articles) to keep you up-to-date and entertained.
SWC’s Fast Five – May 8th
SWC’s Fast Five
May 8, 2020
Throughout the past month, we’ve brought you news to keep you informed and entertained through the stay-at-home order. Now, cities are beginning to reopen, but we can’t stop now!
SWC’s Fast Five – May 1st
SWC’s Fast Five
May 1, 2020
You know the drill...it's time for another installment of SWC's Fast Five. We've read dozens of articles this week -- these are the five we saved just for you.
SWC’s Fast Five – April 24th
SWC’s Fast Five
April 24, 2020
Another week down! We're back with the second installment of our new series, SWC's Fast Five, bringing you our Fast Five: five articles, songs, videos or websites to keep you up-to-date and entertained without overwhelming you.
SWC’s Fast Five – April 17th
SWC’s Fast Five
April 17, 2020
We engage with media for a living, but sometimes it is possible to consume too much news, or incorrect information for that matter. That’s why, each week, we are curating and bringing you our Fast Five: five articles, songs, videos or websites to keep you up-to-date and entertained without overwhelming you.
Simon Says – Pick Up Your Dog Poop!
Simon Says - Pick Up Your Dog Poop!
Jan 13, 2020
Sturges Word re-designed the Downtown & River Market dog waste station signage, replacing colors and stick figures with bright, whimsical images to increase visibility.
Social Media Community Management Dos and Don’ts
Social Media Community Management Dos and Don’ts
Sept 18, 2019
You’ve just gotten the hang of posting to social media — a couple of company updates and pictures later— and suddenly, people are commenting on your posts! How quickly should you respond, and what should you say? Keep reading and we’ll walk you through the do’s and don’ts of interacting with your audience on social media.
LinkedIn Tips
From Passive to Pro: LinkedIn Tips to Take Your Profile to the Next Level
Aug 26, 2019
LinkedIn…you either love it or hate it. But there is no denying the benefits that a strong LinkedIn presence can bring to your organization and your personal brand. LinkedIn is a good social media platform to promote yourself as a thought leader, connect and network with new business contacts and keep up with industry news.
Getting Started with Google My Business
Getting Started with Google My Business
Aug 1, 2019
If you use Google when searching for stores, restaurants and services near you, you’ve likely used Google My Business (GMB) and not even known it. As a customer, GMB allows you to search for and find businesses and services near you.
Sturges Word Communications Wins Four Awards from the Social Media Club of KC
Sturges Word Communications Wins Four Awards from the Social Media Club of Kansas City
April 1, 2019
Sturges Word Communications recently received four awards at the Social Media Club of Kansas City’s annual AMPS Awards, a gold award in the email campaign category for its work with Faultless Healthcare Linen, two gold awards in the Facebook campaign category for its work with Cloverland Electric Cooperative and Faultless Healthcare Linen and a silver award in the integrated campaign category for its work with the Kansas City Club.
Sturges Word Communications Celebrates 25 Years in Business
Sturges Word Communications Celebrates 25 Years in Business
April 1, 2019
Sturges Word Communications is celebrating 25 years in business on April 1, 2019. The firm was founded by Melissa Sturges & Linda Word on April Fool’s Day 1994.
The ABC’s of Social Media
The ABC’s of Social Media
March 1, 2019
Social media is practically its own language, which is why we broke it down and created a social media dictionary to help you navigate starting your company’s channels or navigate your agency’s monthly social media report.
Why You Should Outsource Your Social Media
Should we outsource our social media? Yes, you can save time and money!
Feb 8, 2019
According to Sprout Social, 70% of Gen Xers are most likely to purchase from a brand that they are first following on social media. Given that Gen X has more purchasing power than any other generation, if your business is not already active on social media, now is the time to start!
Sturges Word Holiday Throwback
Happy Holidays from SWC!
Dec 19, 2018
Here at Sturges Word the holidays are some of our favorite times of the year! We gathered up some throwback photos and shared our favorite holiday memories. Join us as we laugh and reminisce.
What are Micro-Influencers and What Do They Mean for You?
What are Micro-Influencers and What Do They Mean for You?
Dec 7, 2018
Micro-influencers are people who have gained 1,000 to 50,000 social media followers by regularly posting niche content. Once overlooked due to their small following, brands and marketers are now focusing on the high engagement and trust that micro-influencers can bring to campaigns.
How and Why We Use Facebook Jobs
How and Why We Use Facebook Jobs
Nov 26, 2018
With more than two billion active Facebook users a month, it is no secret that people and companies that want to effectively reach people use Facebook to do so. That’s why in February 2017, Facebook unrolled its newest feature: Facebook Jobs.
Sturges Word Communications Wins Four Awards from the Greater Kansas City Public Relations Society of America
PRISMs Awards
Oct 16, 2018
Sturges Word Communications recently received four gold awards at the Greater Kansas City Public Relations Society of America’s annual PRISMs Awards. The awards were in recognition of Sturges Word’s direct mail, press kit, feature story and project-based work for its clients.
Sturges Word Communications Earns Sprout Social’s Agency Partner Certification
Sprout Social’s Agency Partner Certification
Oct 12, 2018
Sturges Word already creates award-winning social content for its clients, including projects that have won AMPS and PRISM awards, and now as a Sprout Social Agency Partner, Sturges Word is excited to use its network of digital agencies and resources to continue to provide value to and grow awareness of its clients.
What the Worldcom Confidence Index Means for your Business
Worldcom Confidence Index
Aug 16, 2018
The Worldcom partners recently worked together on the Worldcom Confidence Index (CI) to study the issues global CEOs and CMOs believe will most influence business success in 2018. According to the CI report, the top three threats for business leaders are a battle for talent, the increasing threat of cybercrime and government and legislative changes.
Why the Blending of Paid and Earned Media Matters to Your Business
Blending of Paid & Earned Media Matters
Jun 26, 2018
As a savvy business owner, you know your content needs to reach the right audience in order for your company to succeed. The PESO model is a useful tool to ensure your communications are effective and maximize your budget.
Sturges Word Communications Wins Two Awards from the Social Media Club of Kansas City
Social Media Club of KC Awards
Jun 22, 2018
Sturges Word Communications recently received two awards at the Social Media Club of Kansas City’s annual AMPS Awards, a gold award and a silver award.
Ted’s Lunch for Students
Ted’s Lunch for Students
May 26, 2018
Learn how we worked with Ted’s Café Escondido to help grow brand awareness around its unique offering of fresh, from-scratch Mexican food through various initiatives, including traditional media.