Archived News & Views
SWC’s Fast Five – July 3rd
SWC’s Fast Five
July 3, 2020
A flag is retired while the Boeing 737 Max takes flight again, Russia is said to pay for American soldier deaths, companies boycott Facebook and chronic underfunding of public health departments continues as the pandemic rages.
SWC’s Fast Five – June 26th
SWC’s Fast Five
June 26, 2020
Coronavirus death toll drops but a surge of cases is still bad news while police reform stalls in Congress, media change the way they refer to Blacks, a gene-editing breakthrough can mean hope for incurable diseases and Paul Blart will have to start walking again.
SWC’s Fast Five – June 19th
SWC’s Fast Five
June 19, 2020
A busy week, as we learned more about life-saving COVID-19 drugs, the Supreme Court made a landmark civil rights ruling and more.
SWC’s Fast Five – June 12th
SWC’s Fast Five
June 12, 2020
Protests continue, the coronavirus gives head fakes, police culture is under scrutiny, jobs grew for a month – it was another roller coaster week as some of us get through it with a lot of sugar and twice the caffeine.
SWC’s Fast Five – June 5th
SWC’s Fast Five
June 5, 2020
A tough week in the U.S., as we share news regarding protests, escalating conflict with China, more pandemic effect on business and education and a bit of good news for small business recipients of PPP. Here's what you need to know this week.
SWC’s Fast Five – May 29th
SWC’s Fast Five
May 29, 2020
More cities are reopening -- this week, we are sharing news regarding reopenings, from traders returning to the New York Stock Exchange to crowded Memorial Day festivities.
SWC’s Fast Five – May 22nd
SWC’s Fast Five
May 22, 2020
It may or may not feel like it, but there is a lot of good news out there, from a record reduction in global carbon emissions to a promising COVID-19 vaccine. This week, we wanted to share some of those good stories with you, plus a couple more informational articles (and one restaurant’s interesting take on social distancing).
SWC’s Fast Five – May 15th
SWC’s Fast Five
May 15, 2020
If you aren’t great at staying up to date with the news, you might have missed some important updates this week, including changes to the 2020 election and university closure announcements. Not to worry! We gathered the news you need to know from this week (and threw in a few fun articles) to keep you up-to-date and entertained.
SWC’s Fast Five – May 8th
SWC’s Fast Five
May 8, 2020
Throughout the past month, we’ve brought you news to keep you informed and entertained through the stay-at-home order. Now, cities are beginning to reopen, but we can’t stop now!
SWC’s Fast Five – May 1st
SWC’s Fast Five
May 1, 2020
You know the drill...it's time for another installment of SWC's Fast Five. We've read dozens of articles this week -- these are the five we saved just for you.
SWC’s Fast Five – April 24th
SWC’s Fast Five
April 24, 2020
Another week down! We're back with the second installment of our new series, SWC's Fast Five, bringing you our Fast Five: five articles, songs, videos or websites to keep you up-to-date and entertained without overwhelming you.
SWC’s Fast Five – April 17th
SWC’s Fast Five
April 17, 2020
We engage with media for a living, but sometimes it is possible to consume too much news, or incorrect information for that matter. That’s why, each week, we are curating and bringing you our Fast Five: five articles, songs, videos or websites to keep you up-to-date and entertained without overwhelming you.
Simon Says – Pick Up Your Dog Poop!
Simon Says - Pick Up Your Dog Poop!
Jan 13, 2020
Sturges Word re-designed the Downtown & River Market dog waste station signage, replacing colors and stick figures with bright, whimsical images to increase visibility.
Social Media Community Management Dos and Don’ts
Social Media Community Management Dos and Don’ts
Sept 18, 2019
You’ve just gotten the hang of posting to social media — a couple of company updates and pictures later— and suddenly, people are commenting on your posts! How quickly should you respond, and what should you say? Keep reading and we’ll walk you through the do’s and don’ts of interacting with your audience on social media.
LinkedIn Tips
From Passive to Pro: LinkedIn Tips to Take Your Profile to the Next Level
Aug 26, 2019
LinkedIn…you either love it or hate it. But there is no denying the benefits that a strong LinkedIn presence can bring to your organization and your personal brand. LinkedIn is a good social media platform to promote yourself as a thought leader, connect and network with new business contacts and keep up with industry news.
Getting Started with Google My Business
Getting Started with Google My Business
Aug 1, 2019
If you use Google when searching for stores, restaurants and services near you, you’ve likely used Google My Business (GMB) and not even known it. As a customer, GMB allows you to search for and find businesses and services near you.
Sturges Word Communications Wins Four Awards from the Social Media Club of KC
Sturges Word Communications Wins Four Awards from the Social Media Club of Kansas City
April 1, 2019
Sturges Word Communications recently received four awards at the Social Media Club of Kansas City’s annual AMPS Awards, a gold award in the email campaign category for its work with Faultless Healthcare Linen, two gold awards in the Facebook campaign category for its work with Cloverland Electric Cooperative and Faultless Healthcare Linen and a silver award in the integrated campaign category for its work with the Kansas City Club.
Sturges Word Communications Celebrates 25 Years in Business
Sturges Word Communications Celebrates 25 Years in Business
April 1, 2019
Sturges Word Communications is celebrating 25 years in business on April 1, 2019. The firm was founded by Melissa Sturges & Linda Word on April Fool’s Day 1994.
The ABC’s of Social Media
The ABC’s of Social Media
March 1, 2019
Social media is practically its own language, which is why we broke it down and created a social media dictionary to help you navigate starting your company’s channels or navigate your agency’s monthly social media report.
Why You Should Outsource Your Social Media
Should we outsource our social media? Yes, you can save time and money!
Feb 8, 2019
According to Sprout Social, 70% of Gen Xers are most likely to purchase from a brand that they are first following on social media. Given that Gen X has more purchasing power than any other generation, if your business is not already active on social media, now is the time to start!
Sturges Word Holiday Throwback
Happy Holidays from SWC!
Dec 19, 2018
Here at Sturges Word the holidays are some of our favorite times of the year! We gathered up some throwback photos and shared our favorite holiday memories. Join us as we laugh and reminisce.
What are Micro-Influencers and What Do They Mean for You?
What are Micro-Influencers and What Do They Mean for You?
Dec 7, 2018
Micro-influencers are people who have gained 1,000 to 50,000 social media followers by regularly posting niche content. Once overlooked due to their small following, brands and marketers are now focusing on the high engagement and trust that micro-influencers can bring to campaigns.
How and Why We Use Facebook Jobs
How and Why We Use Facebook Jobs
Nov 26, 2018
With more than two billion active Facebook users a month, it is no secret that people and companies that want to effectively reach people use Facebook to do so. That’s why in February 2017, Facebook unrolled its newest feature: Facebook Jobs.
Sturges Word Communications Wins Four Awards from the Greater Kansas City Public Relations Society of America
PRISMs Awards
Oct 16, 2018
Sturges Word Communications recently received four gold awards at the Greater Kansas City Public Relations Society of America’s annual PRISMs Awards. The awards were in recognition of Sturges Word’s direct mail, press kit, feature story and project-based work for its clients.
Sturges Word Communications Earns Sprout Social’s Agency Partner Certification
Sprout Social’s Agency Partner Certification
Oct 12, 2018
Sturges Word already creates award-winning social content for its clients, including projects that have won AMPS and PRISM awards, and now as a Sprout Social Agency Partner, Sturges Word is excited to use its network of digital agencies and resources to continue to provide value to and grow awareness of its clients.
What the Worldcom Confidence Index Means for your Business
Worldcom Confidence Index
Aug 16, 2018
The Worldcom partners recently worked together on the Worldcom Confidence Index (CI) to study the issues global CEOs and CMOs believe will most influence business success in 2018. According to the CI report, the top three threats for business leaders are a battle for talent, the increasing threat of cybercrime and government and legislative changes.
Why the Blending of Paid and Earned Media Matters to Your Business
Blending of Paid & Earned Media Matters
Jun 26, 2018
As a savvy business owner, you know your content needs to reach the right audience in order for your company to succeed. The PESO model is a useful tool to ensure your communications are effective and maximize your budget.
Sturges Word Communications Wins Two Awards from the Social Media Club of Kansas City
Social Media Club of KC Awards
Jun 22, 2018
Sturges Word Communications recently received two awards at the Social Media Club of Kansas City’s annual AMPS Awards, a gold award and a silver award.
Ted’s Lunch for Students
Ted’s Lunch for Students
May 26, 2018
Learn how we worked with Ted’s Café Escondido to help grow brand awareness around its unique offering of fresh, from-scratch Mexican food through various initiatives, including traditional media.
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